en Video to Video is Runway's most powerful transformation tool, allowing you to take existing video footage and completely reimagine it with AI. Apply new visual styles, change environments, modify lighting conditions, or transform the entire aesthetic of a clip while preserving the underlying motion and composition. This is the tool that professional filmmakers and VFX artists use to explore creative directions rapidly.
Upload the video clip you want to transform. The source video provides the motion, composition, and timing — Runway will apply a new visual style while preserving these elements.
Write a prompt describing the visual style you want to apply: "oil painting style", "cyberpunk neon aesthetic", "watercolor illustration", "film noir black and white". Be specific about the target aesthetic.
Set the transformation strength slider. Lower values preserve more of the original footage's appearance. Higher values apply a stronger style transformation. Start at 50% and adjust based on results.
Generate the transformed clip and evaluate how well the style was applied while preserving the original motion. Adjust the prompt and transformation strength as needed.
Filmmaker transforming live-action footage into an animated style
Upload live-action footage. Prompt: "Studio Ghibli animation style, soft watercolor backgrounds, hand-drawn character outlines, warm and nostalgic color palette". Creates an animated version of the live footage.
Director exploring different lighting conditions for a scene
Upload daytime exterior footage. Prompt: "Night scene, moonlight, city lights in background, cool blue tones, atmospheric fog, cinematic night photography". Transforms the scene to night.
Production designer exploring period-accurate aesthetics
Upload modern street footage. Prompt: "1920s film noir aesthetic, black and white, high contrast, film grain, vintage cinematography, period-accurate atmosphere". Creates a historical transformation.
Video to Video works best with footage that has clear subjects, good lighting, and strong compositional contrast. Flat, low-contrast footage produces less defined style transformations.
Instead of vague style descriptions, reference specific artists, films, or art movements: "Monet impressionist style", "Blade Runner 2049 cinematography", "Studio Ghibli animation". Specific references produce more accurate transformations.
Begin at 40-50% transformation strength and increase gradually. Very high values can cause the model to lose the original motion and composition entirely.
Video to Video is perfect for rapidly exploring different visual directions for a project. Generate 5-6 different style transformations of the same footage to find the right aesthetic before committing to production.
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