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Use Case

Email & Outreach Drafts

Research contacts and draft personalized outreach campaigns at scale

Overview

Manus combines contact research with personalized writing to build outreach campaigns that feel individual at scale. It researches each prospect, identifies relevant personalization angles, and drafts messages that reference specific context — not generic templates that everyone recognizes as mass outreach.

Best For

Sales teams, business development professionals, recruiters, and marketers doing outbound campaigns

Researches each prospect before drafting — enabling genuine personalization
Scales to 50+ personalized drafts in a single task
Identifies the most relevant personalization angle for each contact
Maintains consistent message strategy while varying individual details

Step-by-Step Workflow

1

Provide the Prospect List

Provide a list of names, companies, and any existing context. Tell Manus the outreach purpose: sales, partnership, recruiting, or press.

2

Define the Message Strategy

Describe the core value proposition, the ask, the tone, and the length target. Provide 1-2 examples of outreach you're happy with as style references.

3

Manus Researches and Writes

For each prospect, Manus researches their company and role online, identifies a specific personalization angle, then drafts a message that references that specific context.

4

Deliver the Campaign

Receive all drafts in a structured format (CSV or document) with personalization notes explaining why each angle was chosen — ready for your review and sending.

Real-World Scenarios

Sales Prospecting

Personalized cold outreach to target accounts

I'm targeting 25 VP of Engineering contacts at Series B SaaS companies. Research each person's background and their company's current tech stack, then draft a personalized cold email connecting our developer productivity platform to a specific relevant challenge for each. 100-150 words each.

Partnership Outreach

Reaching integration partners

Draft partnership outreach emails to these 15 complementary tool companies. Research each company's recent product updates to identify where an integration with our platform would be most valuable to their customers, and open the email with that specific angle.

Investor Outreach

VC firm warm introduction requests

Draft outreach emails to these 20 VC funds for fundraising. Research each firm's portfolio and investment thesis, identify which of our metrics and positioning would most resonate with their stated focus areas, and personalize the intro accordingly.

Pro Tips

Provide Reference Emails

Share 2-3 actual outreach emails that have worked well for you. Manus analyzes the style, length, structure, and tone — then replicates it across the campaign.

Cap Personalization Depth

"Spend 2 minutes max of research per prospect" gives Manus a time budget that produces good personalization without over-engineering each message.

Request Personalization Notes

"Include a one-line note for me explaining the personalization angle for each draft" helps you review quality quickly and understand the rationale without reading every word.

Batch by Persona

Group prospects by job title or persona and give Manus slightly different instructions for each group: "for VPs of Engineering focus on technical depth; for CTOs focus on business outcomes."

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